Responsive Design and its Impacts on Online Marketing

Although it has been some time since the concept exploded onto the scene, responsive design is still going strong. In fact, it might be more accurate to state that it is picking up momentum among web designers because the factors behind its meteoric rise are becoming stronger. As more and more people begin using an expanding range of devices to access the Internet in lieu of personal computers, responsive design's place seems more and more assured.

Responsive design is the practice of designing a website so that it can service the greatest range of users possible. It focuses on designing a website so that it can service users accessing a website through both mobile devices and personal computers. However, mere accommodation is not enough, because responsive design is aimed at providing the best user experiences possible for users no matter the device used to access the websites.

Responsive design is seeing increased usage because of its role in facilitating successful communication. As a general rule, the success of a website achieving its desired result is dependent on both its persuasiveness and the number of people that it can reach. Responsive design ensures that websites can reach the greatest number of potential users possible.