A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action." The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
We'll work with you to create compelling CTA's and strategically place them throughout your website, emails, blogs, etc. to increase click through rates.
4 steps to an effective CTA
When we create a call-to-action, we keep the following 4 steps in mind to ensure your CTA will stand out and compel visitors to "click".
- Eye-Catching Design: For someone to click on your CTA, they have to first notice its existence. CTAs’ colors should contrast with your website design, yet also appear large enough to be noticed.
- Copy That Makes People Want to Act: It's not enough to say "Submit" as your CTA's copy -- we'll create concise, jargon-free phrase that uses actionable verbs to catch people's attention.
- A Clear Value Proposition: People should know exactly what will happen when they click on a CTA. Are they expecting to download an ebook? Get a product demo or sign up for your newsletter? We'll make sure the CTA explicitly tells them what they’re getting in exchange for their click.
- Specific Page (Ideally a Landing Page) Aligned With One Stage in the Sales Cycle: We create dedicated page for your CTA's, rather than a random page on your website.