Inbound marketing has proven to be an extremely effective approach across a wide range of companies. In particular, inbound marketing has been especially effective with small to medium size businesses. However, inbound marketing can be a lot to take on even for experience marketers, this is where our proven approach can help streamline the process and ensure successful results.
Effective inbound marketing process
- Get found - develop a web presence that speaks to your brand and engages your buyer personas
- Define your targets - understand the needs of your personas at each stage of the journey
- Create clear, actionable objectives across the organization
- Develop integrated campaigns focused on objectives
- Define timelines and milestones with regular reviews
- Measure, analyze and adapt to continually maximize ROI
Inbound marketing attracts relevant traffic to your website using Search Engine Optimization, Blogging and Social Media. Customers choose to learn about you and your services because they are looking for what you provide. When done well they will share what they find, extending your reach and attracting more prospects.
Engage and Convert
Any page on your website can be the initial point of contact for a new visitor. Every page must contain content that draws the visitor in through effective and relevant calls to action. The promise of relevant content linked to Landing Page designed to capture details in return for the offer, makes lead generation highly effective. To be successful requires effective use of content marketing through engaging content like White papers, Newsletters, and videos. In this way inbound marketing both attracts and harvests your potential customers.
Nurture and Qualify
Using lead management tools we group your prospects by interest. Related lead nurturing campaigns allow prospects to evaluate your offering through a series of nurturing content like webinars, Case Studies, fact sheets and demo videos, establishing authority and trust along the way. This nurturing process filters out casual browsers as they will often de-select themselves when offered qualifying content like consultations, live demonstrations, free trials and estimates. The end result of the process is the delivery of marketing qualified prospects to your sales team.
Analyze and Improve
Based on your objective we develop a set of key performance indicators (KPIs) that monitor the effectiveness of all aspects of your inbound marketing efforts. Using lead intelligence and marketing analytics help you gain knowledge of what works best and what does not, enabling the fine tuning of the process and approach.