The art and science of “being found” - of positioning yourself front and center when a prospect is looking for solutions like yours - is the beginning of the inbound marketing methodology and the life blood of a modern marketing program built for today’s savvy buyer.
"...today's buyers might be anywhere from two-thrids to 90% of the way through their journey before they reach out to a vendor."Forrester Research
Inbound marketing compliments the way buyers make decisions today; they use the Internet (search engines, blogs, and social media) to learn about products and services that best meet their needs without a hard sales pitch.
These days, prospective customers educate themselves before engaging with companies. You need to make sure you’re giving them the right reasons for choosing you when they are starting their education.
This is the starting point for 41interactive when we are building an inbound marketing program – helping you show up in online searches, building awareness and trust with your targets, and making real connections.
Key tools in your “getting found” kit.
Search Engine Optimization (SEO) is a set of techniques designed to help you appear in Google and other search engines. According to Marketo 93% of B2B buyers begin the buying process using Internet search.
Blogging is one of the most important facets of inbound marketing because it is a powerful way to both attract visitors and to show those visitors that you know what you are doing. By creating useful, helpful and informational content, you demonstrate that you are qualified to help them with the bigger picture.
Social Media is a powerful way to communicate with customers and prospects to build early awareness about you, share your content, and demonstrate your expertise.
Your Website is the hub of your inbound marketing world and the target of your "get found" activities. It needs to be structured accordingly.