Quite simply, search engine optimization (SEO) is the methods used to make sure your website has high search engine rankings so your business is found by people looking for your products or services. This involves both on-page and off-page aspects which are both important planks of an inbound marketing strategy.
Worldwide, we conduct 88 billion searches per month on Google alone. According to the 2012 inbound marketing report from Hubspot, 46% of searches are for information on products and services, with 20% for local businesses.
And 75% of searchers never go past the first page of results. So it is critical that your website is as close to the top of the search results as it can be.
Our approach helps identify areas where your site can be optimized to increase it's search engine rankings. This involves carefully analyzing your pages to ensure they conform with SEO best practices and determining the most effective incoming links to your website.
We constantly monitor the algorithm updates so your SEO is compliant with current best practice. Our SEO Services can include:
- Keyword research and analysis
- Site review and reporting
- Incorporation of high quality content
- On and Off page optimization