Engaging content will include offers which visitors will acquire in exchange for their contact information and permissions for future engagement. This trade elevates a prospect to the content lead stage.
A good white paper is a formal, well-researched document setting out an argument for a specific solution to a problem. Targeting key executives and decision-makers, a white paper audience is built by writing in a persuasive but solution-agnostic manner highlighting benefits without selling your services. Vanguards of the educational marketing revolution, white papers are still an excellent vehicle for positioning your company as an authoritative expert in your market.
Less formal than a white paper, an Ebook is more concept-centric and relaxed in its approach but is nonetheless underpinned by sound research and solid propositions. Ebooks allow for a more visual representation of the subject, a more conversational and interactive format and provide a framework for wide reaching analysis. Ebooks are a powerful combination of design and informative text that represent a cornerstone of an inbound and content marketing programme.
Good company newletters will reach your contacts with informative, thought leadership type articles demonstrating knowledge, expertise and leadership in your sector. Establishing regular contact in this way will raise your profile and make you a publisher in your field. A well-constructed email newsletters will help repurpose your content and increase engagement from your community.